Most babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast. JOHNSON’S baby lotion is mad with intensive 24-hour moisture. Its fast absorbing formula contains rich emollients that help moisturize and preserve baby skin’s natural softness. This baby lotion keeps delicate skin soft, gentle, smooth and feeling healthy. Great for kids and adults too! Clinically Proven Mild 100% Gentle Care. Nourishes and hydrates up to 24 hours Recommended by Doctors pH Balanced & Hypoallergenic No added parabens, sulphates or dyes Made with only purposeful ingredients Transparent. Mild. Visibly Pure. HOW TO USE INGREDIENTS SAFETY TIP

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